Weight-loss drugs fuel the $58 billion protein food boom as consumers question nutrition marketing.

The $58 Billion Protein Gold Rush: How Weight-Loss Drugs Are Creating Another Corporate Feeding Frenzy

Weight-loss drugs are fueling a nearly $58 billion global protein food market, and corporations are racing to cash in. From protein-infused water to fortified snacks, a new nutritional gold rush is transforming grocery shelves. But are Canadians buying better health—or simply paying more for clever marketing?

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